STERLING — While there’s no confirmed opening date yet, Illinois Furniture and More manager Chad Richter confirmed the store hopes to open in late July.

Located at the former JC Penney location in the Northland Mall, the store will offer designer furniture at discounted prices.

“We deal in the sale of clearance furniture. We do not do retail pricing, and most of the time we are under wholesale value. Typically, our prices are only half or one-third of the retail cost,” Richter said.

Richter has carefully selected select brands and styles to avoid overlapping inventory with other companies and avoid creating unnecessary competition.

“It’s important to me that we work with businesses in the community rather than against them. Instead of creating an in-house delivery service, we plan to partner with local moving companies. That way, instead of creating competition, we created opportunity,” Richter said.

Indian company Midwest Surplus Liquidators owns the store. This will be the company’s first location in Illinois.

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